In 2020, the NFL started streaming NFL Network and NFL RedZone to YouTube TV subscribers. YouTube TV, a subscription streaming service with more than 100 channels, has been expanding its live sports content in recent years. NFL Commissioner Roger Goodell said the deal with YouTube will “usher in a new era of how fans across the United States watch and follow the NFL.”
The Wall Street Journal reported that YouTube will pay an average price of roughly $2 billion a year for the rights to the seven-year package. Starting next season, NFL Sunday Ticket will be available as an add-on package on YouTube TV and standalone on YouTube Primetime Channels. NFL Sunday Ticket launched in 1994 and has been distributed on DirecTV’s satellite service since it began. It follows years of speculation about which media company would be next to own the rights to Sunday Ticket, which broadcasts all out-of-market NFL games to fans.
The NFL announced the partnership with YouTube TV, owned by Google, on Thursday. The popular NFL Sunday Ticket package is leaving DirectTV and heading to YouTube TV.
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